旅游符号视角下琅琊山风景区旅游册设计

Tourism Brochure Design of the Langya Mountain Scenic Spot from the Perspective of Tourism Symbols

目的对琅琊山风景区旅游册进行创新设计。方法运用旅游符号,融入自然、古韵风格,按照琅琊山旅游线路、综合图文和其他表现风格进行研究。结果对琅琊山风景区旅游资源调查整理的基础上,构建了以文化、标语、风格、节事、地标、人事等符号元素为主的琅琊山旅游符号体系,作为旅游册核心展现内容;在设计过程中综合运用多种平面设计方法,提高符号元素感官效果,让游客感知更为深刻;采用了自由创意的版式,让旅游册在功能上更加便于形象营销。结论琅琊山风景区旅游册设计凸显了琅琊山风景区重要的自然风光、历史文化、节事活动、人物典故等,有利于对琅琊山旅游资源的充分利用和保护,提升琅琊山旅游品牌形象,带动相关旅游产品及纪念品产业的发展。

The work aims to innovate the design of tourism brochure for the Langya Mountain Scenic Spot. Tourism symbols were used and natural and ancient charm styles were incorporated to conduct the study according to the Langya Mountain's tourism route, and combined with the graphics and other performance styles. On the basis of investigating and sorting out the tourism resources of the Langya Mountain Scenic Spot, a tourism symbol system of the Langya Mountain based on culture, slogans, styles, festivals, landmarks, personnel and other symbols was constructed as the core content of the tourism brochure. In the design process, various graphic design methods were comprehensively used to improve the sensory effect of symbol elements and make tourists more perceptive. The free and creative layout was adopted to make the tourism brochure more convenient for image marketing in function. Tourism brochure design of the Langya Mountain Scenic Spot highlights the important natural scenery, history and culture, festival activities, characters and allusions of the Langya Mountain Scenic Spot, which is conducive to the full utilization and protection of Langya Mountain's tourism resources, enhancing Langya Mountain's tourism brand image and driving the development of related tourism products and souvenir industries.