新媒体时代高校思政工作面临的挑战与应对路径探究

Research on Challenges in Ideological and Political Work in Colleges and Universities in New Media Era and the Countermeasures

新媒体依托互联网技术的发展和智能终端设备的普及,开启了信息传播的新时代,颠覆了传统媒体时代的信息传播模式、传播速度和互动模式,使得高校思政工作面临新的巨大挑战。高校在新媒体时代应顺时代潮流,利用新媒体平台占领思政教育的制高点和主阵地,以大学生乐于接受的教育方式和话语体系,创新思政教育的工作模式,优化思政教育的工作路径,提升思政教育的效果。

Based on the development of Internet technology and the popularity of intelligent terminal equipment,the new media has opened up a new era of information dissemination,and overturned the information propagation mode,transmission speed and interaction model of traditional media era,making the college political education work face new challenges.Colleges and universities in the new media era should follow the trend of the times,take advantages of new media platform to occupy the commanding height and the main land of ideological and political education,innovate working mode and optimize the working path with the ways and discourse system which is easy to be accepted by college students,so as to improve the final effect of ideological and political education.