广义虚拟经济视角下旅游创意虚拟价值的生成机制

The Generative Mechanism of Virtual Value of Tourism Creativity from the Perspective of Generalized Virtual Economy

在广义虚拟经济视角下,有别于实物价值以满足人们心理需求为主导的虚拟价值,越来越成为旅游创意增值的核心。虚拟价值理论在旅游创意中的应用,体现了旅游创意产生的核心理念,也为探析旅游创意虚拟价值的生成机制提供依据和支撑。旅游创意活动实质上是创造丰富、独特、深刻体验的信息"场",以信息态的凝聚、释放和人气为基础,旅游创意活动在信息遴选、价值映射、人气营造的不同阶段生成旅游创意虚拟价值,从而得出构建信息网络、培养创意人才、注重知识营销在旅游创意活动虚拟价值方面的启示。

Under the view of generalized virtual economy, virtual value which is different from physical value and focuses mainly on people s psychological demand is gradually becoming the core of tourism creative value. The application of virtual value theory in tourism creativity embodies the core concept of tourism creation and also provides the basis and support for the generation mechanism of tourism creative virtual value. The creative activity of tourism is essentially an "information field" that creates rich, unique and profound experiences. On the basis of information aggregation, release and popularity, tourism creativity value is generated in the processes of information selection, value mapping and popularity creation. Implications for information network construction, talent cultivation, and knowledge marketing are then suggested.