图书馆品牌生态研究

A Study on the Brand Ecology of Libraries

在品牌生态理论的背景下,当前的图书馆品牌研究已明显落伍。文章分析了图书馆品牌研究近5年现状及不足,引入品牌生态研究理论,对图书馆品牌生态研究的概念、对象、目的、内容及意义进行了初步探讨,以期打开图书馆品牌研究和品牌实践活动的新视野,让图书馆品牌成为一个不断生长的有机系统。

Under the background of brand ecological theories, the current research on library brand is obsolete. This article analyzes the status quo and deficiencies of the library brand researches in the past five years, and introduces the theory of brand ecology research, discussing the concepts, objects, purposes, contents and the significance of the study of library brand ecology, so as to open up a new field for researches and practices of library brand. As a result, the library brand system can be an ever-growing organic one.