摘要
视觉修辞是以修辞学理论为依托的新兴学术领域,是以视觉文本作为修辞对象的修辞实践与方法,它突破了传统修辞学多局限于语言符号交际或传播的现状。本文以视觉修辞为框架,以新媒体社交流行的表情包为研究对象,一方面探讨了表情包作为视觉文本在形式和意义上的特点;另一方面探讨了表情包在新媒体社交中,如何在图像的维度上促进不同主体的协商与对话。这既是对修辞学理论的拓展,也是对视觉修辞领域实践问题的探索。
With the development of network technology, images and other visual symbols in new media socialization are more and more frequent in information exchange. This paper aims to explore how expression packs in new media socialization can promote dialogue between different subjects in the dimension of images. communicate with. Based on the theory of visual rhetoric, combined with specific examples, the article examines the characteristics of the expression pack and its rhetorical function. This paper shows that, compared with textual texts, expression packs have unique advantages in promoting dialogue and communication between different subjects.
作者
邓阿荣
Deng Arong(College of Chinese Language and Culture, Jinan University, Guangzhou 510610, China)
出处
《现代语文》
2018年第9期88-92,共5页
Modern Chinese
关键词
视觉修辞
表情包
修辞策略
协商对话
visual rhetoric
expression pack
rhetorical function
dialogue and communication
