摘要
手绘POP广告又被称为"卖点广告"、"终点广告"等。在现今生活中,手绘pop广告的应用范围越来越广泛,发展也逐渐趋于多元化。本文主要借助手绘POP广告的表现形式、情感价值、发展状况等要素的分析和处理,表现出手绘POP广告是当之无愧的"最贴心的传播者"。
hand painted POP advertisement is also called"selling point advertisement","end advertisement"and so on.In today's life,hand-painted POP advertising application scope is more and more widely,the development also gradually tends to diversification.This article mainly with hand-painted POP advertising forms of expression,emotional value,development and other factors analysis and processing,showing hand-painted POP advertising is well deserved"the most intimate communicators".
作者
梅旸
康英
Mei yang;Kang ying(Anhui Polytechnic University Anhui wuhu 241100)
出处
《山东农业工程学院学报》
2018年第12期90-91,共2页
The Journal of Shandong Agriculture and Engineering University
基金
2015年安徽省哲学社科规划项目(AHSKQ2015D90)
2015年安徽省高等教育提升计划项目(TSSK2015B01)
2017年度安徽高校人文社会科学重点项目(SK2017A0130)
关键词
手绘
POP
广告
设计
价值
Hand painted
POP
Advertising
Design
Value