蚌埠地区旅游商品包装设计的现状、存在问题及原因分析

The present situation, problems and reasons of the tourism commodity packaging design in Bengbu

旅游商品包装对旅游商品市场开发及地方旅游经济的发展具有十分重要的意义。在查阅相关资料及充分调研的基础上,从缺乏精品包装、包装缺乏地域文化特色、包装的造型缺乏亮点、包装的人性化设计理念不强以及产品特色与包装风格不协调等五个方面阐述了当前蚌埠地区旅游商品包装设计的现状,并分析了存在这些问题的原因主要是相关人员对旅游商品包装认识不够、政府及相关部门的引导与扶持力度不够以及缺乏专业的旅游商品包装设计人员。

Tourism commodity packaging is very important to the development of tourism commodity market and the development of local tourism economy.On the basis of referring to the related information and the full investigation based on,from a lack of quality packaging,packaging lack of geographical and cultural characteristics,packaging shape lacks highlights,packaging of the humanized design concept is not strong and specialty products and packaging style coordination and five aspects expounds the present situation of the Bengbu to the region tourism commodity packaging design,and analyzes the reason of these problems exist mainly for relevant personnel of tourism commodity packaging know enough,the government and relevant departments of the guidance and support strength is insufficient and the lack of professional packaging design of tourist commodities personnel.