基于游客满意度的广西少数民族节庆旅游发展对策--以武鸣“三月三”为例

On Festival Tourism Development of Guangxi Ethnic Minority Based on Tourists Satisfaction:Taking Sanyuesan Festival of Wuming as an Example

选取武鸣"壮族三月三"少数民族节庆旅游为研究对象,对游客参与节庆活动的满意度调查进行了整理和分析,对节庆活动中所存在的问题提出了政府引导,加强品牌建设,拓宽宣传渠道,加大节庆活动宣传力度,完善公共服务体系,提升旅游服务质量;挖掘壮乡文化内涵,深化节庆活动与产业融合和充分利用互联网,完善武鸣"三月三"智慧旅游平台的建议。

The paper,based on Sanyuesan Festival of Wuming,is to sort and analyze the tourists satisfaction in many respects such as to provide the government guidance and rectify the problem that exists in the activities,to strengthen the brand construction,broaden the channels of publicity,increase publicity of festival activities,improve the public service system as well as the quality of tourism services.The suggestions are put forth about mining the cultural connotation of the Zhuang nationality,deepening the integration of festival activities and industries and making full use of the Internet,and improving the Sanyuesan Festival intelligent tourism platform of Wuming.