河南省校园足球品牌塑造初探

A Preliminary Study on Creation of Campus Football Brands in Henan Province

以河南省校园足球品牌为研究对象,对河南省青少年校园足球系列活动、河南省校园足球品牌的塑造进行调查与研究,尝试建立"校园足球品牌"的概念.研究认为,以河南省校园足球的发展理念、指导思想、培训与竞赛活动、文化宣传等为基础,可以形成河南省校园足球品牌;河南省校园足球品牌具备教育、文化、经济等内涵,具有在全国范围内宣传、推广、普及校园足球活动的意义和价值.在校园足球普及阶段,各地区应互助扶持、共同提高,从而加快全国校园足球普及,实现体育强国梦.

Takes the campus football brand in Henan Province as the research object. Investigates and studies the youth campus football series activities and the shaping of campus football brand in Henan Province, and tries to establish the concept of “campus football brand”. The study believes that based on the development concept, guiding ideology, training and competition activities, cultural propaganda of Henan Province campus football and etc., the campus football brand in Henan Province can be formed. The campus football brand in Henan Province has connotation of education, culture, and economy as well as the significance and value of promoting, promoting and popularizing campus football activities nationwide. In the stage of campus football popularization, all regions should support each other and improve together, thus accelerating the popularization of national campus football and realizing the dream of sports.