分离式卷烟的消费特征研究

Study on the Consumption Characteristics of CYO

分离式卷烟(ConnectYourOwn,CYO)打破常规卷烟在线胶粘的设计思路,通过密闭性预设部位设计,将组合过程延至抽吸前,实现研发人员或消费者自主选择烟条与滤棒组合。本文通过分析新型分离式卷烟的消费诉求,随机抽取126个消费者样本,采用网络问卷调查的方法获取研究数据,扎根理论研究方法,对其进行开放式编码,最后进行通过理论饱和度检验来确认并提取内容的完整性,得到了组件设计、拼接时间、密闭性等共20个新型分离式卷烟的研发范畴。

CYO-Connect Your Own breaks through the on-line adhesive design idea of conventional cigarettes. The combination process is postponed to the pre-suction stage through the design of airtight preset position, and the combination of cigarette stick and filter rod is realized by the researcher or consumer. In this paper, 126 samples were randomly sampled by analyzing the consumer demands of the CYO, and the research data were obtained by questionnaire survey. Open coding was carried out according to the grounded research method. Finally, the completeness of the extracted content was confirmed by theoretical saturation test. Results show that 20 research categories of CYO, including component design, stitching time and airtightness, were developed.