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基于内容分析法的福州市四星级乡村旅游形象研究 被引量:1

Study on Rural Tourism Experience Based on Content Analysis of Travelers' Web Text——Taking four-star enterprises of rural tourism of Fuzhou for example
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摘要 以福州市14家四星级乡村旅游经营单位为例,使用内容分析法对1260条评论进行分析,了解乡村旅游者的旅游体验及特点,总结出福州市四星级乡村旅游的形象。研究表明:温泉、漂流、瀑布和玻璃栈道是福州市四星级乡村旅游的主要吸引特色;乡村旅游点的自然景观资源丰富,但文化资源缺乏;餐饮在乡村旅游的发展中具有重要的作用,游客对餐饮的要求较高。基于福州四星级乡村旅游形象的现状,提出加强人文资源建设、发展可持续的旅游项目、促进特色餐饮和特色住宿的建设、完善基础设施、提高旅游宣传五个方面的建议。 This paper took 14 four-star rural tourism management units in Fuzhou as an example.It analyzes 1,260 comments by content analysis method to understand the tourism experience and characteristics of rural tourists, and summarizes the image of four-star rural tourism in Fuzhou. The research shows that hot springs,rafting,waterfalls and glass plank roads are the main attraction characteristics of four-star rural tourism in Fuzhou; rural tourism destinations are rich in natural landscape resources,but cultural resources are lacking; catering plays an important role in the development of rural tourism.Tourists have higher requirements for catering. Based on the status of Fuzhou’s four-star rural tourism image,it puts forward suggestions on strengthening human resources construction,developing sustainable tourism projects,promoting the construction of special catering and special accommodation,improving infrastructure and improving tourism propaganda.
作者 严亦雄 YAN Yi-xiong(Fuzhou Polytechnic,Fuzhou,Fujian 350108,China)
出处 《南昌师范学院学报》 2018年第6期92-95,共4页 Journal of Nanchang Normal University
关键词 内容分析 网络评价 乡村旅游 旅游形象 content analysis web comments rural tourism tourism image
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