仓央嘉措诗歌感知热点研究——基于入藏旅游者的视角

On Perception of Poems by Tshangs-dbyangs-rgya-mtsho:A Perspective from Tourists Traveling to Tibet

"仓央嘉措诗歌热"这一文化现象,源于诗歌,但不止于诗歌,由此展开的是旅游者对仓央嘉措神秘的个人形象和充满着浪漫主义色彩的藏地旅游形象的感知。本文基于入藏旅游者视角,通过对入藏旅游者游记文本的挖掘,结合实地调研,发现入藏旅游者关于《仓央嘉措诗歌》的感知热点,分析其背后的联系,以及旅游者对于仓央嘉措形象的感知及其藏地旅游的感受,以期为丰富地方文化和促进藏地旅游发展提供一定的参考价值。

The cultural phenomenon of Tshangs-dbyangs-rgya-mtsho’s poem fever originates from poetry but not limited to poetry. It illustrates tourists’ perception of Tshangs-dbyangs-rgya-mtsho’s mysterious personal image and the romantic Tibetan tourism image. From the perspective of tourists traveling to Tibet( TTT),and exploiting the travel notes by TTT and field investigation,this study reveals TTT’s hot-spot perceptions of poems by Tshangs-dbyangs-rgya-mtsho,and analyzes the connections behind those perceptions. Furthermore,it also analyzes the tourists’ perceptions of Tshangs-dbyangs-rgya-mtsho’s image and Tibetan tourism so as to provide some reference for enriching local culture and promoting the development of Tibetan tourism.