消费文化视阈下徐州汉文化创意发展的新模式

A New Mode of Creative Design Development of Han Culture in Xuzhou from the Perspective of Consumer Culture

消费文化的扩展为文化创意产业的发展提供了许多新的思路与线索。文化创意以"文化符号"为主导,通过"新时代"的文化平台,展现了更具文化竞争力的优势。徐州独具地缘优势,其汉文化产业的发展在当今"消费文化"的背景下,将发挥独特的竞争态势。因此,通过对徐州汉文化创意发展新模式的研究,可以为文化设计的研究提供一条通向传统文化的新思路。

The expansion of consumer culture provides many new ideas and clues for the development of cultural and creative industries.Cultural creativity is dominated by "cultural symbols".Through the cultural platform of "new era",it shows the advantages in cultural competitiveness.Xuzhou has unique geographic advantages,and the development of its Han culture creative design will play a unique competitive position in the context of today’s "consumer culture".Through the study of the new mode of creative development of Xuzhou Han culture,this paper provides a new way of thinking to traditional culture for the study of cultural design.