快时代的服装消费结构与审美框架的研究

Research on clothing consumption structure and aesthetic framework in the fast Era

快速消费时代下,消费者正在重新评估他们购买服装时所用到的参考标准,并越来越关注他们真正重视的价值问题。对当下消费者这样的态度转变,市场调研公司欧睿国际(Euromonitor)创造了专门的术语:新消费主义。

In the era of fast consumption,consumers are reassessing the reference standards they use when buying clothes and paying more and more attention to the value they really value.For decades in London,UK,every local brand has attached great importance to the most basic clothing itself,that is,to use the most basic clothing.Competitive prices create the best products to ensure sales.Euromonitor,a market research company,has coined the term“new consumerism”for such a shift in attitudes towards current consumers.