从《上海漫画》看云裳公司对民国上海女装时尚的影响

The influence of yunchang company on women's fashion in Shanghai of republic of China from Shanghai Cartoon

《上海漫画》作为中国近代漫画大发展的重要标志之一,真实反映了20世纪20年代末的社会现实。研究杂志的过程中,发现了大量投放广告的云裳公司以及民国上海女装时尚风格。云裳公司从宣传形式、展现方式和服装设计创新等方面都对民国上海女装时尚产生了深远的影响。

As one of the important symbols of the development of modern Chinese comics,Shanghai Cartoon truly reflects the social reality in the late 1920s.In the process of researching the magazine,we found some interesting social phenomena related to women’s fashion in Shanghai in the period of the Republic of China in Chinese Mainland.Yunchang Company has a profound influence on the fashion of women’s wear in Shanghai in that period from the aspects of publicity,presentation and fashion innovation.