习近平传统文化观视域下山西醋文化的建构与传播

The Construction and Dissemination of Shanxi Vinegar Culture under Xi Jinping's Traditional Culture Concept

习近平总书记对传统文化的重要论述给具有地方特色的山西醋文化建构与传播指明了方向。山西醋文化以其丰富的内容、先进的理念影响了一代又一代人,对积蓄企业的无形资产、锻造国民的道德品格、丰富文化的内涵要义具有极其重要的意义。创立实践学习基地、运用新媒体途径、开设选修课、提升醋业品牌影响力等是促进山西醋文化广泛传播的重要途径,有利于把山西醋文化发扬光大。

General Secretary Xi Jinping's important statement on traditional culture has pointed out the direction for the construction and dissemination of Shanxi vinegar culture with local characteristics.Shanxi vinegar culture has influenced generation after generation with its rich content and brand new concept,which is of great significance for saving the intangible assets of enterprises,forging the moral character of the nation and enriching the connotation and essence of culture.The establishment of practical learning base,the application of new media,the establishment of elective courses and the promotion of the brand influence of vinegar industry are important ways to promote the wide spread of Shanxi vinegar culture,which is conducive to the promotion of Shanxi vinegar culture.