改革开放40年我国竞技体育价值定位的历史嬗变及启示

The Historical Evolution of the Value Orientation of Competitive Sports in China in the Past 40 Years of Reform and Opening-up and Its Enlightenment

改革开放之初,我国体育发展加速向竞技体育倾斜的发展态势。20世纪90年代以后竞技体育价值定位的新特点主要是大众化、娱乐化倾向,市场经济催生了竞技体育传播的产业化,竞技体育衍生行业的逐利化,改革阵痛推动竞技体育价值定位的多元化。北京奥运会后,竞技体育发展定位开始校正,竞技体育核心需求更明晰,竞技体育行业本质更凸显。启示:中国竞技体育价值定位的发展演变植根于改革开放的伟大实践,必须服从、服务于体育强国建设的总体目标,其基点是满足人民对美好生活的期待与向往,出发点是全面、协调、可持续的科学发展。

At the beginning of reform and opening up,the development of sports in China accelerated to incline to competitive sports. The new characteristics of the value orientation of competitive sports since1990 s are mainly the tendency of popularization and entertainment of the value orientation of competitive sports. Market economy has promoted the industrialization of the dissemination of competitive sports,the profit-seeking of the derivative industries of competitive sports,and the pains of reform have promoted the diversification of the value orientation of competitive sports. After the Beijing Olympic Games,the development orientation of competitive sports began to be corrected,the core needs of competitive sports were clear,and the essence of competitive sports industry was highlighted. Its enlightenment: The development and evolution of China’s competitive sports value orientation is rooted in the great practice of reform and opening up. It must obey and serve the overall goal of building a strong sports country. Its basic point is to meet the people’s expectations and aspirations for a better life. Its starting point is comprehensive,coordinated and sustainable scientific development.