中国传统风格的电影海报设计分析——以黄海《黄金时代》为例

THE ANALYSIS OF CHINESE TRADITIONAL STYLE OF MOVIE POSTER DESIGN——TAKE “THE GOLDEN AGE” BY HUANG HAI AS AN EXAMPLE

黄海的《黄金时代》中对民族元素的分析和解读,充分展现了中国的意境之美,以及深远悠长的民族精神,独具特色的中华文化和其耐人寻味的文化意蕴,极具感染力。本文旨在讲述优秀的电影海报设计的故事,那些具有民族元素的冲击力、意境之美的表现手法,还有文化元素的搭配,都是黄海设计的核心。聚焦这些传统元素的海报,不仅表现着冲击力、感染力和不为人知的多样组合,更令人大开眼界。表现意境之美的手法,造就了不可替代的中国意境;语言的魅力和元素的多样搭配,是独具特色的中华传统文化的根基。每一张海报都应拥有这样的"特色"。

The analysis and interpretation of the ethnic elements in“the golden age”of the Huang Hai fully shows the beauty of China's artistic conception,as well as the long and long national spirit,the unique Chinese culture and its intriguing cultural implication,and highly infectious.The purpose of this article is to tell the story of the excellent film poster design,which are the core of the Huang Hai's design with the impact of national elements,the expressive techniques of the beauty of the artistic conception,and the collocation of cultural elements.The poster focusing on these traditional elements not only shows the combination of impact,infection and unknown knowledge,but also gives us an eye opener.The expression of the beauty of the artistic conception has created an irreplaceable Chinese artistic conception;the charm of language and the diversity of elements are the foundation of the Chinese traditional culture with unique characteristics.Every poster should have such a feature.