摘要
探讨电力营销及其重要性,分析电力营销管理的现状,研究电力营销管理总体策略存在的问题,并提出相应的措施。
This paper discusses power marketing and its importance, analyses the current situation of power marketing management, and studies the problems existing in the overall strategy of power marketing management, as well as the measures of the strategy.
作者
陈文凤
Chen Wenfeng(Xilinguole Electric Power Bureau,Inner Mongolia Electric Power (Group) Co.,Ltd., Xilinhaote Inner Mongolia 026000)
出处
《现代工业经济和信息化》
2018年第17期95-96,共2页
Modern Industrial Economy and Informationization
关键词
电力
营销管理
总体策略
power
marketing management
overall strategy
