西双版纳热带花卉园游客涉入行为研究

A study on the tourists' involvement in the tropical flower garden in Xishuangbanna

热带植物作为热带旅游区的重要旅游资源已经吸引到越来越多的游客.西双版纳热带花卉园作为西双版纳AAAA级以热带植物为主题的旅游景区与西双版纳地区的热带风情交相辉映.游览西双版纳热带花卉园的游客一直呈上升趋势,但景区中一直都缺少游客涉入行为的有关研究.以西双版纳热带花卉园为研究区域,利用实地调研法试图从景区的游客涉入角度来得到游客情感涉入对游客涉入轨迹的影响.旨在发现其中的关联关系,从而得出景区的改进意见.

As an important tourist resource in tropical tourist areas,tropical plants have attracted more and more tourists.Xishuangbanna tropical flower garden,as a AAAA tourist attraction with tropical plants as its theme,reflects the tropical atmosphere of Xishuangbanna.The number of tourists visiting Xishuangbanna tropical flower garden is on the rise all the time,but there is a lack of research on tourists’involvement behavior in the scenic spot.Taking Xishuangbanna tropical flower garden as the research area,this paper makes use of the field investigation method to try to find out the influence of tourists’emotional involvement on tourists’involvement in the scenic spot.The purpose is to find the relationship between them,so as to get the scenic spot improvement suggestions.