中国药品包装设计创新性研究

Innovative Research on Medicine Packaging Design in China

从中国现代药品包装设计方面存在的问题入手,分析中国现代药品包装设计的缺陷与不足,并从消费者的角度分析其购买心理,结合国外优秀药品包装设计实例,进一步分析文字、图案、色彩等各包装设计要素的特殊作用,探究将这些要素用于药品包装设计中的方法,从而提升中国现代药品包装设计整体形象。

Based on the problems of modern Chinese medicine packaging designs,this paper reveals the defects of modern Chinese medicine packaging designs.Then,from the perspective of the consumers’ purchasing psychology,special roles of various packaging design elements like the words,patterns and colors are further analyzed in combination with excellent foreign pharmaceutical packaging design instance.Finally the methods are explored in which these elements are used for medicine packaging designs so as to improve the image of the modern Chinese medicine packaging design as a whole.