物流与市场营销关系探析——以物流市场营销精品课程之绪论研究为例

在市场经济体制下,企业在经营过程中物流与市场营销关系紧密,物流有时被称作市场营销的一半,因为企业物流供应链中物流是负责产品的运输与存储,是销售的基础,对销售起着重要的推动作用,物流的好坏直接影响到销售的成败。同时市场营销的准确预测也能促进物流工作的有效开展,物流和市场营销相互影响、相互促进。本文主要研究物流与市场营销的关系,并在此基础上进行物流与市场营销协调发展的探讨,旨在实现企业生产与经营的有效性,提升企业的整体效益。

Under the market economic system,enterprises in the management process is closely tied to logistics and marketing,logistics is sometimes referred to as the marketing of half,because the enterprise logistics supply chain logistics is responsible for product transportation and storage,and is the foundation of sales,and plays an important role on sales,logistics quality directly affect the success or failure of the sales.Marketing accurate prediction can also promote the effective development of logistics,logistics marketing influence each other and promote each other,this paper mainly studying the relation between marketing and logistics,and on this basis for the coordinated development of logistics and marketing,the purpose is to achieve the effectiveness of the enterprise production and management,improve enterprise to the overall efficiency.