发挥地方电视媒体优势 挖掘弘扬传统民俗文化——以福建省龙岩电视台为例

To Exert Advantages of Local TV Stations and Carry Forward Folk Culture

闽西有着丰富的民俗文化资源,活动数量多,时间节点广,文化事象独特。地方电视媒体在挖掘、弘扬传统民俗文化方面,应当发挥地域、时间和人事方面的优势。同时,提高认识,树立自信,培养一支高素质队伍,积极与多平台协作,形成合力,就能战胜困难和挑战,起到移风易俗,引领风尚,服务乡村发展的积极作用。

In West Fujian,there are rich folk cultural resources,large numbers of activities,wide ranges of time nodes and unique cultural events.The local TV media should exert the advantages of its geography,time and personnel in excavating and promoting traditional folk culture.At the same time,raising awareness,building self-confidence,cultivating high-quality teams,actively collaborating with multiple platforms,and forming synergies can overcome the difficulties and challenges,which can play an active role in changing the customs,leading the fashion,and serving the rural development.