基于儿童抗拒心理对药品包装趣味性的探析

Analysis on the Interesting Design of Drug Packaging Based on Children's Resistance Psychology

通过对儿童药品包装设计中保守和成人化现状的分析,探讨趣味性在儿童药品包装中的必要性,认为"趣味"应贯穿于设计理念之中,提出儿童药品包装设计的游戏性设计、互动性设计和人文性设计新思路,并通过设计示意图论证"趣味"在儿童药品包装中的重要性。

Through analyzing the current situation of being conservative and adult-oriented in the packaging design of children's drug,this paper discusses the necessity of interestingness,or in another word,fascination,in children's drug packaging.With the concept of“interestingness”as the premise,game-loaded designs,interactive designs and innovitive ideas of humanistic designs for children's drug packaging are put forward,and the importance of“interestingness”in the packaging of children's drug is demonstrated by a schematic diagram.