高校学报特色栏目建设与选题策划研究

Research on Specialty Column Construction and Theme Selection of University Journals

高校学报特色栏目的设置反映了高校学报栏目的品牌定位,凸显了栏目学科的价值取向和学术研究水平,从一个侧面反映了选题策划在栏目建设中的重要性。具体而言,从特色栏目的酝酿到建设,再到后期的推介宣传,选题策划至关重要,它将影响特色栏目的可持续发展,提升学报品牌的影响力。

Specialty columns of university journals reflect their brand and position,highlight the values and academic attainment of the disciplines selected,and underscore the importance of theme selection in column construction.Concretely speaking,theme selection is the most import part of the planning from starting specialty columns to publicity efforts afterwards,as it determines whether the columns selected will survive time and whether they can attract more influence to your journal.