承德电力“互联网+”电力营销为民服务体系建设

Construction of Chengde Electric Power “Internet+” Power Marketing Service System for the People

为适应智能用电服务新需求、不断提升优质服务互动化水平,顺应营销信息化技术、通信技术的不断进步,承德供电公司以加快电子渠道应用、普及智能交费业务、完善客户档案、有效提升客户满意度为目标,积极开展"互联网+"电力营销服务应用工作。随着智能交费在承德公司的大力推广,用户对于电子渠道及智能交费的理解不足与用电方式的智能化水平之间的矛盾日益突出,逐渐出现由于欠费停复电、档案信息更新不及时产生的用户投诉,需大力推广线上业务,促进电费管理和服务方式变革,助力公司营销服务水平再提升。

In order to meet the new demand of intelligent power service,continuously improve the level of high-quality service interaction,and conform to the continuous progress of marketing information technology and communication technology,Chengde power supply company actively develops the application of "Internet+" power marketing services in order to speed up the application of electronic channels,popularize intelligent payment services,improve customer archives and effectively enhance customer satisfaction.With the vigorous promotion of intelligent payment in Chengde Company,the contradiction between the insufficient understanding of electronic channels and intelligent payment and the intelligent level of power consumption mode has become increasingly prominent.There are gradually user complaints due to the outage of electricity due to arrears and the untimely updating of archival information.It is necessary to vigorously promote online business,promote the change of electricity fee management and service mode,and help the company improve its marketing service level.