高职广告设计信息化教学模式的实效性研究

Research on the Effectiveness of Information-based Teaching Mode for Advertising Design in Higher Vocational Colleges

信息化社会已全面开启,将信息化教学手段应用在高职广告设计专业课中,不仅是加强学生对所学的知识进行意义建构并用所学解决实际问题的能力,还能对提高学生信息素养起到激励作用,是运用现代信息技术,引领广告设计课程的新改革,是开发教育资源,优化教育过程的必经之路。

The society has entered an information age.The application of information-based teaching means in the professional courses of advertising design is not only to strengthen students'meaning construction of the knowledge they learned and ability to solve practical problems with what they learned,but also to improve students'information literacy.In this way,modern information technology is used to lead the reform of advertising design courses,which is also an inevitable way to develop educational resources and optimize the process of education.