中外贸易纠纷话语策略研究

A Discourse-Analytic Investigation into Sino-Foreign Trade Dispute

话语作为贸易纠纷最直接的表达形式,话语策略的使用是贸易纠纷产生、持续、加剧、转化和消解等一系列过程的重要影响因素。从文化话语的视角对中欧鞋类贸易纠纷、中欧光伏产品贸易纠纷、中美轮胎特保案三大中外贸易纠纷典型案例进行个案分析,剖析中国在贸易纠纷话语交锋中运用的话语策略,揭示其在贸易纠纷中成败的原因。话语表达方式和话语策略的研究,有助于传播好中国声音,不断增强中国的国际话语权及话语的感召力、影响力。

Discourse is the most direct expression form in the trade dispute.The use of discourse strategy has an important impact on the occurrence,duration,aggravation,conversion and solution in the trade dispute.A case study of three typical Sino foreign trade disputes are made:Sino EU footwear trade dispute,Sino EU photovoltaic products trade dispute,Sino US tire special safeguard case from the view on cultural discourse perspective.The application of discourse strategies in the trade dispute of China is dissected,which reveals the causes of success or failure in the trade dispute.The research on the utterance and discourse strategy helps to spread the voice of China,strengthen the international discourse power of China,and enhance the appeal and influence of China.