郑城金银花地理标志和生产方式研究

Geographical Indications and Production Mode of Lonicera japonica in Zhengcheng City

郑城金银花是山东省平邑县郑城镇特产,于2010年被确认为国家农产品地理标志产品。阐述了郑城金银花特定的生产地域、独特的产地环境和人文历史及特有的产品品质,并从产地选择、品种选择、生产管理过程和采收、加工与包装、运输等方面总结出了郑城金银花独特的生产方式,并提出了相应的产业发展措施,旨在最大程度地维护郑城金银花的品牌质量,进一步提高郑城金银花在全国乃至国际市场上的品牌知名度。

Zhengcheng Lonicera japonica,a special product of Zhengcheng Town in Pingyi County of Shandong Province,is recognized as the national agricultural product geographical indication product in 2010.In this research,we expounded the specific producing area,unique producing environment,humanistic history and special product quality of Lonicera japonica in Zhengcheng City,and summarized the unique producing mode of Lonicera japonica in Zhengcheng City from the aspects of producing area selection,variety selection,production management process,harvesting,processing,packaging and transportation.Finally,the corresponding industrial development measures were put forward,aiming at maximizing the maintenance of Zhengcheng Lonicera japonica brand quality,and further improving the brand awareness of Zhengcheng Lonicera japonica in the national and international markets.