自贸区背景下舟山水产品出口跨境电商发展对策

Strategies of Cross-border E-commerce Development of Zhoushan Aquatic Products Export under the Background of Free Trade Zone

[目的]舟山水产品出口贸易增幅缓慢,借助自贸区带来的体制机制创新优势,将舟山水产品推向国际市场,对舟山海洋经济的发展将带来重要意义。[方法]通过实地调查,结合2016—2017年舟山水产品出口情况,对舟山跨境电商发展情况进行分析。[结果]通过跨境电商的发展,舟山水产品出口稳中有升。[结论]通过对园区内跨境电商发展现状进行研究,分析目前存在的问题,旨在为本土水产品跨境电商提供发展策略,以更好地服务浙江自贸试验区建设,促进地方经济的发展。

[Objective]Zhoushan aquatic products export trade hit a plateau.How to use the advantages brought by the free trade zone for institutional innovation to promote Zhoushan aquatic products to the international market,will bring important significance to the development of Zhoushan marine economy.[Method]Through field investigation,combined with the export situation of Zhoushan aquatic products during 2016-2017,the development of cross-border e-commerce in Zhoushan was analyzed.[Result]Throgh the development of cross-border e-commerce,the export of aquatic products in Zhoushan has risen steadily.[Conclusion]Through the research on the cross-border e-commerce development status in the bonded area,the aim is to further promote the development of aquatic products enterprises in Zhoushan through cross-border platforms to better serve the construction of the Zhejiang Pilot Free Trade Zone and promote the development of the local economy.