摘要
利用基于"情景―焦点"的决策理论,刻画了创新型产品供应链参与者的行为特征,探讨了包含生产商和零售商在内的创新型产品两阶段供应链的协调问题,并将创新型产品的一次性特征引入模型。分析结果显示:当生产商面对积极型、焦虑型和大胆型三种行为模式的零售商时,分别存在唯一的批发价格契约策略使得创新型产品供应链达到协调;当生产商面对消极型零售商时,不存在唯一确定的批发价格契约策略协调供应链。
This paper uses the"scenario-focus point"based decision theory to depict the behavior style of participants in the supply chain of innovative products.It discusses the coordination problem of two-stage supply chain of innovative products,and introduces the one-time characteristics of innovative product into the model.The results show as follows:when the manufacturer faces the retailer with active,apprehensive or daring behavior style,there is a unique wholesale price contract to coordinate the supply chain of innovative products,and when the manufacturer faces the passive retailers,there is no unique wholesale price contract to coordinate the supply chain.
作者
马修岩
高嘉唯
Ma Xiuyan;Gao Jiawei(Faculty of Management and Economics,Dalian University of Technology,Dalian Liaoning 116024,China;Center for Financial Research Hitotsubashi University,Tokyo,Japan)
出处
《技术经济》
CSSCI
北大核心
2018年第12期130-134,共5页
Journal of Technology Economics
基金
中国博士后科学基金资助项目"基于最佳观测点效用理论的创新型产品生产―定价模型"(2016M601316)
中央高校基本科研业务费专项资金资助项目"基于焦点效用理论的创新型产品动态定价模型"(DUT17RC(4)48)
湖北省高校人文社会科学重点研究基地项目"深度学习视角下的知识管理理论与应用研究--隐性知识外显化"(DSS20180605)
关键词
创新型产品
供应链协调
“情景―焦点”
innovative product
supply chain coordination
"scenario-focus point"
