“体育+旅游”视角下康养体育与环境耦合研究——基于峨眉半山七里坪康养体育旅游开发的考察

Research on the Coupling of Life-preserving Sports and Environment from the Perspective of "Sports + Tourism"——Based on the Observation of Development of Life-preserving Sports Tourism of Qi Liping in Mount Emei

通过文献资料法和实地考察法对峨眉半山七里坪康养体育旅游市场进行调查和分析,在此基础上结合逻辑分析法对康养体育与环境耦合关系进行分析,探究康养体育旅游产业发展的路径。研究认为:峨眉半山七里坪康养体育旅游产品的核心消费群体是"银发、女性、亲子、户外爱好者"四类群体;根据实际情况可采取的具体发展策略是:1)丰富康养体育产品,提升康养旅游品质;2)利用地理环境优势,规划康养体育产品;3)加快餐宿建设,强化质量管理;4)合理开发与布局,远谋可持续发展。

Based on the investigation and analysis of the life-preserving sports tourism market of Qi Liping in Mount Emei through the literature material and on-the-spot investigation method,and combining the logic analysis on the coupling relationship between environment and life-preserving sports,the study explores the path of development of the life-preserving sports tourism industry.According to the research,the core consumer groups of the Qi Liping life-preserving sports tourism products are"the silver hair,female,parent-child,outdoor enthusiasts".The specific development strategies can be adopted according to the actual situation:1)enrich the sports products and improve the quality of tourism;2)use geographical advantages to plan sports products;3)accelerate the construction of food and lodging and strengthen quality management;4)develop and layout reasonably and seek sustainable development.