新媒体下广告设计人才培养创新与改革研究

Research of Innovation and Reform of Advertising Design Talents Training with New Media

近几年随着广告设计的高速发展,要求广告设计在传播速度、媒介、策略上要大胆创新,所以借助新媒体技术能够完美地呈现广告设计创意,强化广告效应,新媒体环境下的广告设计不只是改变广告传播形式,而是为广告设计提供了更广的空间、更有效的手段和更开放的途径,是二维向三维、四维的积极推进,广告设计中动态元素、互动环节更加多样化,鉴于新媒体的不断涌现,对于新媒体环境下广告设计人才培养的研究,意义深远。

In recent years,the rapid development of advertisement design requires innovation on the spreading speed,media use and strategies of advertising.By making use of new media technologies,the creativity of advertisement design can be presented in a perfect way because it can strengthen the advertising effect.New media environment not only changes the spreading way of the advertisements but also provides a larger space,more effective ways and opener paths to them,which pushes them to present themselves from the two-dimension space to three-dimension even four-dimension spaces.There are more dynamic elements and more diverse interactions in the advertisements.Due to the increasing number of new media,it is significant to do some researches on how to cultivate advertisement designing talents.