省级开大(电大)官微推文内容研究

Research on the Content of WeChat Public Platform of Provincial Open University(RTVU)

官微已经逐渐成为高校传播信息、服务师生和宣传推广的重要阵地之一。上海开放大学、江苏开放大学、四川广播电视大学三校官微的数据分析显示,内容生产力欠缺、传播效果不理想是全国省级开大(电大)的普遍现象。要提升内容生产和传播能力,需要系统建构官微话语权,生产更多优质原创精品,提供个性化功能服务,开展多元互动活动。

WeChat public platform has gradually become one of the important positions for university to disseminate information,serve teachers and students and promote publicity.The data analysis of Shanghai Open University,Jiangsu Open University and Sichuan Radio and TV University shows that the lack of content productivity and unsatisfactory dissemination effect are common phenomena of provincial open universities in China.To improve the ability of content production and dissemination,we need to systematically construct the right of official and micro discourse,produce more high-quality original products,provide personalized functional services,and carry out multiple interactive activities.