全民阅读与高校图书馆经典阅读推广机制构建

Nationwide Reading and the Construction of Classic Reading Promotion Mechanism in University Libraries

我国全民阅读活动历经十年的摸索开拓,初步实现了国家层面的顶层设计和宏观布局。但全民阅读目前存在经典阅读率偏低现象,其原因主要是功利化阅读的影响以及网络时代新媒介迅猛发展对经典阅读造成的冲击和挑战。高校图书馆因其所具有的社会职能及其资源、人才、环境和服务优势,理应成为经典阅读推广的中坚力量,而经典阅读理应是高校图书馆阅读推广的题中应有之义。高校图书馆应通过编制经典阅读书目、编印经典导读报刊、开发新媒体经典阅读平台、组建经典阅读推广团队、建立经典阅读共享空间等举措来构建经典阅读推广的长效机制。同时,高校图书馆构建经典阅读推广长效机制应注意有策划、讲实效、树立品牌意识、注重社会协作、多样手段传播、关注名人效应、志愿者的招募培训使用以及过程控制、绩效评价等问题。

After 10 years of exploration and development,China’s nationwide reading activities have initially achieved top-level design and macro layout at the national level.However,the ratio of classic reading is still low in nationwide reading,The reason is mainly due to the influence of utilitarian reading and the impact and challenge to classic reading caused by the rapid development of new media in the Internet age.Due to its social functions and its resources,personnel,environment and service advantages,university libraries should become the backbone of classical reading promotion,and classical reading should be the proper meaning of the reading promotion of university libraries.University libraries should build a long-term mechanism for classical reading promotion by compiling classic reading bibliography,editing classic reading newspapers,developing new media classic reading platform,setting up classic reading promotion team,and establishing classic reading sharing space.At the same time,the long-term mechanism for the construction of classic reading promotion in college libraries should pay attention to planning,practicality,brand awareness,social cooperation,diverse means of communication,concerning celebrity effects,recruitment and training of volunteers,and process control and performance evaluation.