繁昌窑陶瓷文化创意产业发展瓶颈与破局

Problems and Breakthrough of Fanchang Kiln Ceramic Cultural and Creative Industry Development

聚焦地方文化创意产业发展战略,着眼新兴文化业态培育,针对地方优秀传统文化之一的繁昌窑陶瓷文化,通过深度调研预判其发展瓶颈难题,思考谋划其未来发展,进而有力助推地方文化创意产业升级转型、错位竞争和新兴文化品牌的树立,在为其破局的同时,为地方经济文化建设提供有力支撑。

Focusing on the local cultural creative industry development strategy and the cultivation of emerging cultural formats,the paper is aimed at Fanchang kiln ceramic culture,one of the local excellent traditional culture,by means of in-depth investigation and prediction of its development problems.The paper explores and plans its future development,in order to boost the local cultural creative industry's upgrading.Niche competition and establishment of the emerging cultural brand and present the ways of breakthrough to strongly support the local economic and cultural construction.