新媒体话语中的安徽外宣形象——基于语料库的批评话语分析

Research on International Image of Anhui in New Media ——Based on Corpus Critical Discourse Analysis

以安徽省政府门户网站"中国安徽"英文版(http://english.ah.gov.cn/)为语料来源,以系统功能语言学为基本理论,通过高频词、索引行分析和搭配网络等语料库路径,结合批评话语分析,对文本进行定性定量分析,探究新媒体话语中的安徽外宣形象。研究发现,网站文本突出了安徽经济形象和外交形象,重点介绍了法律及外交关系,安徽文化、教育及旅游形象建构模糊,没有凸显安徽本土特色,自塑形象文本偏少偏短。今后应通过跨学科、多视角建构安徽形象话语体系,凸显安徽独特人文、历史和文化因素,使安徽形象更加清晰化、独特化。

This paper investigates the international image of Anhui based on the small-scale specialized corpus from the perspective of Critical Discourse Analysis applying the data from the websites of Anhui government.After examining frequent words,concordance and collocates,the results show that the data constructed Anhui economic and foreign relation images,highlighting laws and relationships with foreign sister cities;while cultures,education and travelling images are less concerned and vague.In the future,multi-discipline and dimension discourse system should be integrated into Anhui image discourse system,which ultimately results in clear and unique Anhui international image by emphasizing special and rich cultures,histories of Anhui.