基于社交媒体的高校德育工作研究

Social Media Based Research of Moral Education in Colleges

Web2. 0技术的日臻成熟使得各种类型的社交媒体已然成为大学生群体不可或缺的"生活必需品",其传播主体平等化、传播速度即时化、传播过程交互化和信息服务个性化的特点为高校德育工作的开展既带来了良好的机遇,又带来了严峻的挑战。面对社交媒体的日益风靡,各大高校必须随势而制、积极作为,以基于社交媒体转变德育理念、拓展德育方法、健全管理制度以及提高师生的媒介素养四个方面为突破口,综合施策、合力并举,促进高校德育工作效果的有效提升。

The maturity of Web2. 0 technology has made social media becoming an indispensable part in college student’s daily life. It brings many good opportunities as well as severe challenges to the college moral education owing to its four main features of equalization of communication subject,immediacy of communication velocity,interaction of communication process and individuation of information service.Facing the growing popularity of social media every college has to change its strategy according to the situation,trying to change the moral concept though social media,expand the moral education methods,consummate management system and enhance teachers and studnets’ media literacy,take comprehensive measures by combining forces soas the government in order to promote the college’s moral education.