基于大数据的电力营销创新研究

Research on Power Marketing Innovation Based on Big Data

随着我国电力能源需求总量的不断增加,对我国当前电力企业的发展造成一定压力。在这种情况下,电力企业唯有创新营销服务,才能够提升自身电力服务能力,才能够确保自己的市场占有率。因而,在大数据技术飞速发展的今天,电力企业就应积极研究大数据技术对自身电力营销创新工作的积极影响。

With the increasing demand for power energy in China, the development of China’s current power enterprises is under certain pressure. In this case, only by innovating marketing services can power enterprises enhance their own power service capabilities and ensure their market share. Therefore, with the rapid development of big data technology, power enterprises should actively study the positive impact of big data technology on their own power marketing innovation.