大数据背景下电力企业营销管理创新

Marketing Management Innovation of Power Enterprises under the Background of Big Data

随着科技的不断发展,在电力企业中逐渐应用大数据技术,通过优化营销策略、加大品牌宣传力度、改进营销机制、应用可视化管理方法等四方面对企业营销管理创新方法进行了研究,并通过系统存在风险、营销管理意识不强、营销管理方法不合理等三方面对电力企业营销管理存在的问题进行了总结,希望为关注这一话题的人们提供参考。

With the continuous development of science and technology,large data technology is gradually applied in electric power enterprises.This paper studies the innovative methods of enterprise marketing management from four aspects:optimizing marketing strategy,increasing brand publicity,improving marketing mechanism and applying visual management methods,and through system risk,marketing.This paper summarizes the problems existing in the marketing management of electric power enterprises from three aspects:weak management consciousness and unreasonable marketing management methods,hoping to provide reference for people concerned about this topic.