论出版企业品牌符号的社会化传播

On the Socialized Communication of the Brand Symbol of Publishing Enterprises

出版企业品牌形象的树立,要在其品牌符号体系建立的基础上进行广泛的社会化传播。本文立足于打造出版企业多层次、立体化的品牌传播体系,探讨出版企业品牌符号社会化传播的路径,主要包括公关和广告、线上社群营销以及线下读者活动交流。

The establishment of the brand image of publishing enterprises should be widely disseminated on the basis of the establishment of the brand symbol system. This paper wants to build a multi-level brand communication system for publishing enterprises,and explore the way of socialized communication of the brand symbol of publishing enterprises. It mainly includes public relations and advertising,online community marketing and offline communication activities of the readers.