“一带一路”背景下西藏旅游业发展的策略研究

Policy Analysis and Countermeasures of Tourism Development in Tibet under the Background of "Belt and Road"

文章主要梳理"十五"以来西藏关于发展旅游业的政策与旅游业发展的现状,分析西藏旅游业发展存在的制约因素,并提出对策建议。认为西藏应紧紧抓住"一带一路"建设及国家战略发展重点西移的重要机遇期,完善政策体系、进一步扩大对外开放,向全域旅游转变,大力发展边境旅游,走"特色、高端、精品"路线,使得旅游业真正成为西藏发展的主导产业。

This paper mainly combs the policy of developing tourism and the present situation of tourism development in Tibet since the 10 th Five-Year Plan, analyzes the restrictive factors existing in the development of tourism in Tibet, and puts forward some countermeasures and suggestions. It is believed that Tibet should seize the important opportunity period of "Belt and Road" construction and the shift of national strategic development emphasis to the west, perfect the policy system, further expand the opening up to the outside world, transform to the whole region tourism, vigorously develop border tourism, and take the "characteristic, high-end, and high-quality" route, making tourism really become the leading industry of Tibet’s development.