大数据背景下气象信息传播力

The Meteorological Information Dissemination Ability Under the Background of Big Data

日趋严峻的气候变化形势与广域流转的海量数据汇集奠定了大数据时代提升气象信息传播力并拓展流通途径的充要条件,推进全媒体时代气象信息传播内容海量化、传播形式交互化、传播期限时效化、传播成本低廉化等。基于不健全规制体系与频繁侵权行为导致现实困境的文献研究,提出构建最优传播规制体系、架设统一传播平台与完善传播程序等提升海量气象信息传播力的途径。

The increasingly severe climate change situation and the massive data collection of wide-area circulation have laid the necessary and sufficient conditions for enhancing the dissemination ability of meteorological information and expanding the circulation channels in the era of big data. It also promotes the quantification of the dissemination content, the interaction of dissemination forms, timeliness of dissemination period, low cost of dissemination of the weather information in the all media era. Based on the literature research on the real dilemma caused by the imperfect regulation system and frequent torts, the paper puts forward some ways to improve the dissemination ability of massive meteorological information, such as constructing the optimal dissemination regulation system, setting up a unified dissemination platform and perfecting the dissemination procedure.