智慧旅游背景下杭州旅游消费体验全域化发展现状及对策

Current Status and Countermeasures of Comprehensive Tourism in Hangzhou against Smart Tourism

在智慧旅游背景下,各类移动终端、智能设备在游客旅游过程中扮演着重要的角色,在提升游客旅游消费体验感方面发挥着重要的作用。杭州作为国家智慧旅游试点城市,积极探索智慧旅游与全域旅游相融合的路径,提升游客旅游消费体验感,实现传统旅游业的转型升级。杭州旅游消费体验全域化发展,应线上线下齐抓共管,确保旅游信息及时披露;整合旅游资源,完善智能化旅游信息平台服务功能;创建居民与游客互助机制,探索共享旅游模式。

Under the background of smart tourism, various mobile terminals and smart devices play an important role in tourism and enhancing tourists’ experience. As a national pilot city in smart tourism, Hangzhou is striving the path to integrate smart tourism with comprehensive tourism to enhance tourists’ experience and upgrade this traditional industry. To realize comprehensive tourism, efforts should be made in on-line and off-line co-management to secure timely disclosure of information, optimization of smart platform service by integrating tourism resources, as well as exploration of sharing mode by building mechanisms of mutual assistance between residents and tourists.