抗战时期中国共产党形象塑造研究的兴起、现状及趋向

The Rising,Present Situation and Trend of the Study on the CPC's Image-building during the Anti-Japanese War

政党形象塑造是指政党为在社会公众中树立符合自身需求的形象而采取的措施及效果。20世纪90年代以来学界对执政党形象塑造研究的重视,推动了抗战期间中国共产党形象塑造研究的兴起。已有研究成果重视媒体在中国共产党形象塑造过程中的作用;关注外国记者、士绅、理论创新等对中国共产党形象塑造的影响;注重总结中国共产党形象塑造的现实启示。当前学界对抗战期间中国共产党形象塑造研究在地域上侧重于根据地,对大后方中国共产党形象塑造关注还不够;在研究方法上,多学科的交叉融合有待提升;在使用材料上,第三方材料的使用还有较大的提升空间。对中国共产党形象塑造的研究有助于我们深刻理解抗战期间中国共产党壮大的多维面相,管窥中国革命成功要诀,一定程度上也可为当下中国共产党的国内外形象塑造提供历史借鉴和启示。

The image-building of the party refers to the measures and effects that a party adopts to set up its public image in accordance with its own needs. Since the 1990 s,the study of the image-building of the governing party of China had led to the rise of the study of the image-building of the CPC during the Anti-Japanese war. The previous research results had attached importance to the role of media in the process of the CPC’s image-building; emphasized the impact of foreign journalists,gentry,theoretical innovation on the CPC’s image-building; paid attention to summing up the practical enlightenment of the CPC’s image-building. At present,from a regional perspective,the academic circles pay more attention to the base area during the Anti-Japanese War,but not enough to the Great Rear Area; from a perspective of the study method,the interdisciplinary integration needs to be improved; in the use ofmaterials from a perspective of document citation,more third-party documents need to be applied for the further study. The study of the CPC’s image-building during the Anti-Japanese war helped us to understand the multi-dimensional appearance of strengthen of the CPC in the wartime,and to see the key of the success of the Chinese revolution. To some extent,it could also provide a historical reference and inspiration for the CPC’s image-building at home and abroad.