粉丝·舆论·流量——资本驱动下的电视剧生产逻辑研究

Fans·Public Opinion·Traffic——The Production Logic of TV Dramas Driven by Capital

我国电视剧产业在表面繁荣的背后还潜藏着危机。本文以框架理论为视角,遴选出粉丝、舆论、流量、资本这四个影响电视剧发展的核心要素,在追溯电视剧资金来源、受众角色、收视指标变迁的基础上,分析指出粉丝成为资本评估开发一部电视剧时的重要判断依据,网络舆论场成为资本实现商业利益增值的主战场,电视剧的生产陷入了以资本为驱动力的恶性循环,有必要重塑精品化的创作原则,营造电视剧的良好生态。

There is the potential crisis in China’s TV drama industry behind the surface of prosperity. From the perspective of framework theory,this paper selects four core elements that affect the development of television dramas: fans,public opinion,traffic and capital. Based on the changes in the sources of funding,audience roles,ratings indicators of TV dramas,this paper points out that fans have become an important basis of the investment TV drama. The online public opinion field has become the main battlefield for capital to realize the increase of commercial interests. The production of TV dramas has fallen into a vicious circle driven by capital. It is necessary to reshape the creative principles of refinement,and then create a good ecology for TV dramas.