论推进工业旅游产业发展的理念、路径与措施

A Brief View of the Concepts, Paths and Measurements of Industrial Tourism Industry

工业旅游是现代旅游产业的重要组成部分,是伴随着人类工业化进程而诞生、发展并不断演进的热门产业。它是以保护和开发工业遗产、整合工业资源、彰显工业文明魅力、提升工业企业综合效益为宗旨,以多样化的工业形态为载体的旅游新产品。工业旅游内容广泛、领域广阔、空间巨大、产业链长、跨界性强,既包括广大工业城市、工业基地、工矿企业、科技园区,也涉及诸多老字号品牌、珠宝与工艺品制造、美食美酒制造以及现代高科技制造产业。发展工业旅游能够促进传统工业城市不断更新、推动老工业区的环境改善、优化产业结构的调整、增强企业资源的多次开发与利用。发展工业旅游能够让游客感受工业文明的辉煌、品味工业遗产的魅力、体验工业文明的甘苦、感悟智慧创造的艰辛、分享工业发展的成就、激发其创新的活力。研究工业旅游发展的内在机理、动因、效益与模式,对于工业旅游发展先进理念的确立、发展路径与方法的选择、运营模式的创新等有着重要的现实意义。

Industrial tourism is an essential component of modern tourism. It is a dazzling industry that was born, developed and evolved alongside with the process of human industrialization. Based on diversified industrial forms, industrial tourism becomes a new tourism product with the purpose of protecting and developing industrial heritage, integrating industrial resources, demonstrating the charm of industrial civilization, and boosting the comprehensive benefits of industrial enterprises. Industrial tourism has a wide range of substances, an immense marketplace, a huge potential growth, a lengthy industrial chain, and a solid ability to cross multi-fields. It includes not only the wide range of industrial cities, industrial bases, industrial and mining enterprises, science and technology parks, but also prolongs many time-honoured brands, jewelry and handicraft manufacturing, gourmet wines and the modern high-tech manufacturing industry. The development of industrial tourism can disseminate the continuous rejuvenation of traditional industrial cities, stimulate the environmental improvement of old industrial areas, optimize the adjustment of industrial structure, and enhance the development and utilization of enterprise resources. The development of industrial tourism can also draw tourists to appreciate the glory of industrial civilization, taste the charm of industrial heritage, experience the harmony and sourness of industrial civilization, sense the hardships of wisdom creating, share the achievements of industrial development, and enthuse people’s feelings of innovation. Studying the internal mechanism, motivation, benefits and modes of industrial tourism development has principal practical significance to establish the advanced concepts of its development, the choice of development paths and methods, and the innovation of operation modes.