手机媒体背景下的高校校园精神文化建设的思考

Reflections on the Construction of College Campus Spiritual Culture in the Background of Mobile Media

智能手机与移动互联网的结合,使手机媒体成为当下最主要的沟通渠道和交流平台,它凭借其便携性,多媒体融合性,信息快速传播性,以及交互性的特点,深受广大高校师生的青睐,并影响着高校校园精神文化建设。手机媒体在大学精神的炼铸、办学理念的传播、校风的形成这三个方面对高校精神文化建设发挥作用,借助手机媒体的优势,积极探索手机媒体对高校校园精神文化建设的有效路径。

With the combination of smart phones and mobile Internet,mobile media has become the main communication way and platform. The characteristics of mobile media portability,multimedia integration,rapid information dissemination,interactivity are not only loved by college teachers and students,but also deeply affects the construction of campus spiritual culture. The mobile media play a role in the spiritual culture construction of University in the three aspects of university spirit smelting,the dissemination of school ideas and the formation of school spirit. By means of the advantages of mobile media,we actively explore the effective path of mobile media to the construction of college campus spiritual culture.