营销管理视野下的辅导员工作“三位一体”理念研究

Research on the Concept of "Trinity" of Counselors' Work from the Perspective of Marketing Management

习近平总书记在全国高校思想政治工作会议上指出,要把思想政治工作贯穿教育教学全过程,实现全程育人、全方位育人,这是中国特色社会主义高等教育的特性。要贯彻这一点,需要坚持完善高校辅导员队伍的建设,提升辅导员的工作理念,锻炼辅导员的实践技能,树立辅导员的品牌核心竞争力。其中辅导员学生工作融合营销管理的理论,运用"三位一体"工作理念对于做好大学生的思想政治教育具有促进作用。

At the National Conference on Ideological and political work in Colleges and universities,General Secretary Xi Jinping pointed out that ideological and political work should be carried through the whole process of education and teaching to realize the whole process of educating and educating people in all directions.This is the characteristic of higher education with Chinese characteristics.To carry out this point,it is necessary to improve the construction of the college counselor team,improve the work idea of the counselors,exercise the practical skills of the counselors,and establish the core competitiveness of the brand of the counselors.Among them,the theory of college counselor students’ work integration marketing management,the use of the "Trinity" work concept for the ideological and political education of college students to promote the role.