后G20时代杭州旅游品牌构建

Hangzhou Tourism Brand Building in the G20 Era

G20峰会给杭州旅游发展提供了绝佳的机遇,把杭州成功的展示给了全世界,也为杭州赢得了很多赞誉,但是杭州旅游想要更上一层楼,就必须坚持走品牌化发展之路。而过去的"东方休闲之都"并不能很好的完全代表杭州,没有抓住杭州旅游的精髓,因此,笔者建议把"最忆是杭州"作为杭州旅游的新品牌,从而更好地发展杭州旅游。

The G20 summit provided an excellent opportunity for the development of Hangzhou tourism,show Hangzhou to the world successfully,and also won a lot of praise for Hangzhou,but for further improvement of Hangzhou tourism,we must find the road of branding development.In the past the "Oriental Leisure City" is not very well to representative Hangzhou,did not grasp the essence of tourism in Hangzhou,therefore,the author suggested that the "best memories in Hangzhou" as a new brand of Hangzhou tourism,in order to develop Hangzhou tourism better.